Last Updated on October 12, 2024
In the world of strength and fitness, few partnerships create as much buzz as the recent announcement from Fit Foods Ltd., a leading Canadian sports nutrition company. On October 9, 2024, Fit Foods officially welcomed Mitchell Hooper, Canada’s premier strongman and Strongest Man on Earth competitor, to Team MUTANT, a group of elite athletes who push strength training to the next level with their dedication, grit, and hardcore mindset.
This collaboration will be showcased at the 2024 Olympia Fitness & Performance Weekend in Las Vegas, an iconic event in the fitness industry that brings together the strongest, most dedicated athletes in the world. For Fit Foods and MUTANT, adding an athlete like Hooper to their team is a natural extension of their brand philosophy: born hardcore, just like their products and athletes.
Who Is Mitchell Hooper?
If you haven’t heard of Mitchell Hooper, you’re missing out on one of the biggest names in modern strongman competitions. This Canadian powerhouse made headlines in 2023 when he became the first Canadian to win the World’s Strongest Man competition. That victory was only the beginning, as Hooper continued to build his reputation by claiming victory in the Arnold Strongman Classic, Rogue Invitational, and Strongest Man on Earth competitions. Hooper has become the only person to have won all four of the most prestigious competitions in the modern strongman arena.
Hooper’s incredible rise to the top of the strongman world comes down to more than just brute strength. His background includes a master’s degree in exercise physiology, which makes him a unique figure in the world of strength sports. Hooper doesn’t just train hard—he trains smart. Every move in his training regimen is backed by scientific evidence, ensuring that his progress is as efficient and effective as possible. His commitment to blending science with strength makes him the perfect representative for Team MUTANT.
What Is Team MUTANT?
Team MUTANT is more than just a group of athletes. It’s a lifestyle and a mindset shared by those who are committed to intense, hardcore training. Whether it’s bodybuilding, powerlifting, or strongman competitions, MUTANT athletes are recognized for their ability to push their bodies to the limit in pursuit of bigger, stronger physiques.
Fit Foods has built MUTANT to cater to those who live the hardcore lifestyle, from their products to their lifestyle gear. MUTANT’s line of supplements, from protein powders to pre-workouts, is designed for individuals who aren’t satisfied with mediocrity and want to take their fitness game to the next level. Their products are scientifically formulated and produced in Canada to ensure the highest quality and effectiveness.
Why Did Hooper Choose MUTANT?
In the crowded world of sports nutrition, Hooper had plenty of options. But for someone as committed to science-backed training and nutrition as Hooper, MUTANT was a clear choice. MUTANT’s products are designed to support athletes who need to perform at their best in high-intensity environments, just like Hooper. From their proprietary protein formulations to their focus on bioavailability, MUTANT supplements provide the nutrition elite athletes need to recover, grow, and perform.
In Hooper’s own words, “MUTANT is specially formulated to support hardcore athletes like me and allow me to get through my intense training regimen.” For Hooper, it’s not just about hitting the gym; it’s about maximizing every aspect of his training and recovery process. He relies on MUTANT products to provide him with the bioavailable nutrients his body needs to maintain his top-level performance.
A Science-Backed Approach to Nutrition
With a master’s degree in exercise physiology, Hooper’s approach to training and nutrition is based on scientific evidence. He doesn’t just follow trends or fads; every aspect of his routine is rooted in research. This is one of the main reasons he chose MUTANT as his sports nutrition partner. The company’s commitment to using the latest science to develop its products aligns perfectly with Hooper’s philosophy.
MUTANT’s supplements are manufactured in-house at their own facilities in Canada, which allows them to maintain complete control over the quality and consistency of their products. The company’s focus on cutting-edge science ensures that their formulas are bioavailable, meaning they are easily absorbed by the body and used effectively. This is crucial for an athlete like Hooper, whose intense training requires the highest level of nutritional support.
Meet Mitchell Hooper and Team MUTANT at Olympia Fitness & Performance Weekend
Fans of Hooper and MUTANT won’t have to wait long to see this powerhouse partnership in action. Hooper, along with other members of Team MUTANT, will be appearing at the 2024 Olympia Fitness & Performance Weekend Expo at the Las Vegas Convention Center on October 11, 2024. The event is a must-attend for anyone passionate about fitness, bodybuilding, and strength sports.
Attendees can meet Hooper and other members of Team MUTANT at the MUTANT booth (#924) during two scheduled meet-and-greet sessions, from 9:00 to 9:45 a.m. and again from 3:15 to 5:00 p.m. It’s an excellent opportunity for fans to connect with some of the strongest athletes on the planet and learn more about what it takes to train and compete at the highest levels of strength sports.
The Future of Team MUTANT and Mitchell Hooper
For both Fit Foods and Mitchell Hooper, this partnership is just the beginning. As MUTANT continues to expand its product line and reach new markets, having an athlete like Hooper on their team will help them stay at the forefront of the sports nutrition industry.
According to MUTANT President and CEO Jim McMahon, Hooper is the ideal representative for the brand. “Mitchell Hooper is the definition of dedication and hardcore, which is why we’re pumped he is joining Team MUTANT,” McMahon said. “He’s a powerhouse with an unmatched work ethic, and he is a shining example of the MUTANT athlete who we’ve been supporting and working with for decades.”
With Hooper on board, MUTANT is confident they will continue to surpass their goals and set new standards for what it means to be a hardcore athlete. As the partnership develops, fans can expect to see more exciting collaborations and appearances from Hooper and Team MUTANT.
What Makes MUTANT Products Stand Out?
One of the key factors that sets MUTANT apart from other sports nutrition brands is their commitment to innovation and quality. Their products are manufactured in Canada at a facility they fully own and operate, which allows them to maintain the highest standards in terms of ingredient quality, safety, and product efficacy.
MUTANT’s product formulations are backed by science and designed to meet the needs of athletes who engage in high-intensity, hardcore training. Their supplements are bioavailable, meaning they are absorbed quickly and efficiently by the body. This is crucial for athletes who need fast and effective nutrition to fuel their workouts and speed up recovery.
In addition to their performance benefits, MUTANT products are known for their great taste. The company develops all of its flavors in-house, ensuring that their supplements taste as good as they work. This commitment to flavor is another reason why MUTANT has become a favorite among athletes who want both effectiveness and enjoyment from their nutrition.
A Look at MUTANT’s Product Line
MUTANT offers a wide range of supplements designed for strength athletes, bodybuilders, and anyone who takes their fitness seriously. Some of their most popular products include:
- MUTANT MASS: A high-calorie mass gainer designed to help athletes pack on muscle.
- MUTANT ISO SURGE: A fast-absorbing protein powder that provides high-quality whey protein isolate.
- MUTANT BCAA 9.7: A branched-chain amino acid supplement that supports muscle recovery and endurance.
- MUTANT MADNESS: A pre-workout formula that delivers intense energy and focus for hardcore training sessions.
These products, along with the rest of MUTANT’s extensive line, are formulated to help athletes achieve their goals, whether they’re aiming to build muscle, improve performance, or speed up recovery.
The partnership between Mitchell Hooper and Team MUTANT marks an exciting new chapter for both the strongman champion and the sports nutrition brand. With Hooper’s unmatched dedication to his craft and MUTANT’s commitment to producing science-backed, high-quality supplements, this collaboration is sure to make waves in the fitness world.
As Hooper continues to push the boundaries of strength and performance, fans can expect to see even more exciting achievements from both the athlete and the brand. If you’re looking to follow in the footsteps of a true champion, MUTANT’s products and philosophy offer the perfect foundation for anyone aiming to take their training to the next level.
Learn more about Mitchell Hooper, Team MUTANT, and their hardcore products by visiting www.iammutant.com/pages/athletes.
SOURCE Fit Foods Ltd.
