The Mountain Athletics Challenge. They walk in our midst. The strongest. The toughest. Those undaunted by extreme physical and mental challenges. We don’t always get to see their strength, but when we do, it is indeed a sight to see.


The Mountain Athletics Challenge held last November 7 at the Sandbox, Alviera Porac, Pampanga exposed these champions among us. This High-Intensity-Interval-Training program (HIIT) designed to improve one’s performance in outdoor activities, pushed each of the contestants to their limits. In order to do that, you need apparel that can keep up with you, like The North Face’s Mountain Athletics.

From the brand renowned for gearing up athletes and explorers all over the world, The North Face brings their Mountain Athletics line of apparel to the Philippines. This newest Tekwear line uses Flashdry™ fabric; a revolutionary technology that regulates temperature and facilitates the quick evaporation of moisture effectively so that the wearer stays drier and more comfortable outdoors.

Since this Tekwear elevates the extreme athlete’s performance, we put it to the test with the Mountain Athletics Challenge, an outdoor training course designed for The North Face in partnership with the professional trainers of Fitness First. There were 3 rounds, each getting harder and harder until a winner, from both the male and female category was announced.

The first qualifying round was open to all and consisted of the Reverse crunchers, Upright row, Squat Jump (while carrying TNF backpacks loaded with sand), Squat Press, Burpees and lastly, The Tire Flip. The first 30 male and 30 female participants to successfully complete these tasks proceeded to the semifinals round. The semi-finals round was made up of 3 challenges— Sprint, Wall Climbing, and Rappelling.

The 12 fastest contestants (6 male, 6 female) were put through to the finals. The final round put the already exhausted champions into overdrive, tasking them to complete several challenges including a 20-meter sprint on the Agility Ladder, Elevated Crunches, Duck Walk, Bear Crawl, Squat Thrust, and Burpees.

The top finishers in the men’s category are Steven Tali for 3rd place, Christopher Talosa for 2nd place, and the Male Champion David Articulo inching ahead of the 2nd placer with the time of 2:46.25. For the women’s, we have Josa Camie Bassig for 3rd place, Liza Paule for 2nd place and our fastest female at only 13 years of age Julienne Christine Javier clocking in at the same time as her male counterpart at 2:46.25.

David Articulo and Juliene Christine Javier won the grand prize, each getting PHP10,000 cash, PHP10,000 TNF (The North Face) Gift Certificates, 6 months premier membership at Fitness First, 5 passes at The Sandbox, and a slot in the TNF100 2016, where all their Mountain Athletics training will bear fruition.

The Mountain Athletics Challenge. They walk in our midst. The strongest. The toughest. Those undaunted by extreme physical and mental challenges.

The North Face’s Mountain Athletics Challenge was not for the faint of heart. The grueling tasks required endurance, strength, and more than that, the mental stamina to keep up with fellow challengers. However, if you can battle it out with the best of them, then this is the playground you should be watching out for in Primer Group of Companies. Gear up with your best Mountain Athletics apparel and take on the next challenge head-on!


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ABOUT THE NORTH FACE We are named for the coldest, most unforgiving side of a mountain. We have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face®'s legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. Now, more than 40 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. We push the boundaries of innovation so that you can push the boundaries of exploration. We remain deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers. There's little telling what the next 40 years hold for us. However, there is one bedrock certainty: The North Face will maintain an unwavering commitment to pushing the limits of design so that you can push your limits outdoors. Never Stop Exploring. ABOUT PRIMER GROUP OF COMPANIES Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness, and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in digital and silkscreen printing, air-conditioning, and creative graphic design and services. The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 300 stores in 8 Asian countries -- making it a force to reckon with. To date, the Primer Group employs over 3,000 and has established businesses in Malaysia, Thailand, Vietnam, Hong Kong, Indonesia, Japan, Singapore, Australia and the United Kingdom. For more details, please contact: KC Aguila Public Relations Associate T: (02) 303 1234 loc. 223 M: 0915 294 5882 E: [email protected] Faline Sano Brand Manager – The North Face T: (02) 567 0611 loc. 529 E: [email protected]