Last Updated on June 9, 2024

As we move further into 2024, the fitness industry continues to evolve, driven by technological advancements, changing consumer behaviors, and a growing emphasis on holistic health. This year, several key trends are shaping the way we approach fitness and wellness. From wearable technology to community-based fitness, let’s explore the top fitness trends that are set to dominate 2024.

1. Fitness Wearables

Fitness wearables have taken the top spot as the most significant trend in 2024. These devices, which include fitness trackers and smartwatches, are designed to be worn throughout the day, monitoring various aspects of personal health and fitness. According to the American College of Sports Medicine (ACSM), the fitness tracker market is expected to reach $114.36 billion by 2028, highlighting the growing importance of these devices in our daily lives.

Wearables offer the opportunity to achieve fitness goals in a controlled manner and make a healthy lifestyle permanently transparent. They provide real-time data on physical activity, heart rate, sleep patterns, and more, allowing users to make informed decisions about their health. With advancements in technology, these devices are becoming more accurate and user-friendly, making them an essential tool for anyone looking to improve their fitness.

2. Health Promotion in the Workplace

Health promotion in the workplace is another significant trend for 2024. As more companies recognize the importance of employee well-being, workplace wellness programs are becoming increasingly popular. These programs aim to promote health and well-being among employees, leading to increased productivity, reduced absenteeism, and improved overall health.

Workplace wellness programs can include a variety of initiatives, such as fitness challenges, mental health support, healthy eating programs, and ergonomic assessments. By investing in the health of their employees, companies can create a more positive and productive work environment.

3. Online Workouts and Hybrid Memberships

The rise of online workouts and hybrid memberships is a trend that has been accelerated by the COVID-19 pandemic. With many people unable to access gyms during lockdowns, the demand for online fitness classes and home workout solutions skyrocketed. This trend has continued into 2024, with many gyms and fitness studios offering hybrid memberships that combine in-person and online classes.

Online fitness training allows individuals to work out from the comfort of their own homes, providing flexibility and convenience. Hybrid memberships offer the best of both worlds, allowing members to attend in-person classes when they can and participate in online workouts when they prefer. This trend is expected to continue growing as more people seek flexible fitness solutions.

4. Community-Based Fitness

Community-based fitness is gaining traction as people seek social connections and support in their fitness journeys. Being part of a fitness community can provide motivation, accountability, and a sense of belonging. Group fitness classes, running clubs, and community fitness events are all examples of how people are coming together to stay active.

Chrissie Wellington, parkrun’s UK Head of Health and Wellbeing, emphasizes the importance of social connections in fitness. “We need places where we can connect with others in a meaningful way,” she says. Shani Yeend, founder of Fitbirds Fitness, a community-based fitness group for women in London, agrees, noting that the bonds created within a fitness community are special and motivating.

5. Strength Training

Strength training continues to be a popular trend in 2024, with more people recognizing its benefits for overall health and fitness. Strength training helps build muscle, improve bone density, and boost metabolism. It can also enhance athletic performance and reduce the risk of injury.

Many fitness enthusiasts are incorporating strength training into their routines, whether through traditional weightlifting, bodyweight exercises, or resistance band workouts. Gyms and fitness studios are also offering a variety of strength training classes to cater to different fitness levels and preferences.

6. Mental Health and Wellness

The focus on mental health and wellness is becoming increasingly important in the fitness industry. As people become more aware of the connection between physical and mental health, there is a growing demand for fitness programs that address both aspects. Mindfulness practices, meditation, and stress management techniques are being integrated into fitness routines to promote overall well-being.

Fitness professionals are also emphasizing the importance of self-care and mental health support. By incorporating mental health practices into fitness programs, individuals can achieve a more balanced and holistic approach to their health.

7. Functional Fitness

Functional fitness is a trend that focuses on exercises that mimic everyday movements and activities. The goal is to improve overall strength, balance, and flexibility, making it easier to perform daily tasks. Functional fitness exercises often involve multiple muscle groups and can include activities such as squats, lunges, and kettlebell swings[3].

This trend is particularly popular among older adults and those looking to improve their overall quality of life. By focusing on functional movements, individuals can enhance their physical capabilities and reduce the risk of injury.

8. Personalized Fitness Programs

Personalized fitness programs are becoming more accessible thanks to advancements in technology. Fitness apps and online platforms can now create customized workout plans based on an individual’s goals, fitness level, and preferences. These programs can be adjusted in real-time based on progress and feedback, providing a tailored fitness experience.

Personalized fitness programs offer a more effective and efficient way to achieve fitness goals. By catering to individual needs, these programs can help users stay motivated and committed to their fitness journey.

9. Recovery and Regeneration

Recovery and regeneration are essential components of any fitness routine, and this trend is gaining more attention in 2024. As people push their bodies to new limits, the need for proper recovery becomes increasingly important. Techniques such as foam rolling, stretching, massage, and cryotherapy are being used to aid recovery and prevent injury.

Fitness professionals are also emphasizing the importance of rest and recovery days. By allowing the body to recover, individuals can improve their performance and reduce the risk of overtraining.

10. Sustainable Fitness

Sustainability is a growing concern in all aspects of life, including fitness. Sustainable fitness practices focus on reducing the environmental impact of fitness activities and promoting eco-friendly choices. This can include using sustainable materials for fitness equipment, reducing waste, and supporting environmentally conscious fitness brands.

Gyms and fitness studios are also adopting sustainable practices, such as using energy-efficient equipment and reducing water usage. By making eco-friendly choices, the fitness industry can contribute to a healthier planet.


The fitness industry in 2024 is characterized by a blend of technology, community, and holistic health. From wearable technology to community-based fitness, these trends reflect the evolving needs and preferences of fitness enthusiasts. By staying informed about these trends, fitness professionals and enthusiasts can make the most of their fitness journey and achieve their health and wellness goals.

As we continue to navigate the ever-changing landscape of fitness, it’s clear that the industry will keep evolving to meet the demands of a health-conscious society. Whether you’re a fitness professional or someone looking to improve your health, these trends offer valuable insights into the future of fitness.