Last Updated on June 8, 2024

The global protein supplements market is experiencing significant growth, driven by increasing consumer awareness about health and fitness.

With an estimated increase of USD 9.45 billion from 2023 to 2027, this market is poised to expand at a CAGR of 7.40%. Key players like Abbott Laboratories, Amway Corp., and BioTech USA Korlatolt Felelossegu Tarsasag are at the forefront of this expansion, as highlighted by Technavio. North America leads the market, with a projected 44% growth in the region. In this blog, we will delve into the trends, players, and opportunities shaping the protein supplements market.

Technavio has announced its latest market research report titled Global Protein Supplements Market
Technavio has announced its latest market research report titled Global Protein Supplements Market

Major Players and Market Analysis

The protein supplements market is witnessing strategic alliances, partnerships, and mergers among various companies to capitalize on this burgeoning industry. Notable players include Abbott Laboratories, Amway Corp., BioTech USA Korlatolt Felelossegu Tarsasag, and others like Glanbia plc, Nestle SA, and PepsiCo Inc. These companies cater to diverse consumer segments, offering a range of products from dietary supplements to ready-to-drinks.

Market Dynamics and Trends

The market is being driven by increasing consumer awareness about health and fitness, with a focus on essential nutrients like minerals, vitamins, omega-3s, and amino acids. Whey and casein proteins from milk remain popular, while soy and wheat proteins cater to vegetarian and vegan consumers. Plant-based alternatives are gaining traction, with innovations in nanotechnology enhancing bioavailability and fortification of foods.

Key Market Drivers

  1. Rising Consumer Awareness: Consumers are increasingly aware of the importance of protein in their diets, leading to a growing demand for protein supplements.
  2. Growing Fitness Industry: The fitness industry is expanding rapidly, driving demand for protein supplements as a means to support muscle recovery and overall fitness.
  3. Advancements in Technology: Advances in nanotechnology and microencapsulation are enhancing the bioavailability and absorption of protein supplements.
  4. Clean Label Trend: Consumers are seeking natural and organic ingredients, leading to a shift towards clean label products.

Challenges and Opportunities

While the market presents robust opportunities, challenges like ensuring product authenticity and safety to avoid health risks from counterfeit products exist. Overdosing on protein supplements can have adverse effects on organs like the kidneys and liver. Brands are emphasizing transparency, natural ingredients, and nutrient value to meet consumer demands for quality and safety.

The Protein Supplements Market is experiencing robust demand, driven by athletes and fitness-conscious consumers seeking high nutrient value. Animal-based protein, such as whey protein powder and animal protein powder, remain the dominant type due to their high protein content and easy digestion. However, plant-based proteins, including soy, pea, and hemp, are gaining popularity due to their eco-friendly and sustainable packaging, as well as the clean label trend. Nutrient-dense products, like glutathione and spirulina powder, offer additional health benefits. Historical analysis reveals a shift towards transparent packaging and natural ingredients. Principal Consultants emphasize the importance of nutrient value, easy usage, and various flavors. Despite the benefits, overdose can harm the kidneys and liver. Therefore, it is crucial to ensure the authenticity and safety of protein supplements, such as bars and gummies, to avoid potential health risks associated with counterfeit products using substandard or spurious ingredients.

The Protein Supplements Market continues to expand, driven by the growing awareness of muscle recovery and sports nutrition. Brands like Muscle Blaze promote plant protein sources, such as soy and pea, in their supplements, appealing to vegans and those seeking animal-free options. Merit Functional Foods and Applied Food Sciences utilize microencapsulation technologies to enhance the bioavailability of plant-based proteins from oilseeds and cereals. Non-GMO, non-dairy alternatives, like hemp and wheat gluten, are also gaining popularity. Whey, casein, and egg proteins remain staples in the market, with producers like Lactalis Ingredients and Glanbia catering to bodybuilders, elite athletes, and casual exercisers. The market offers various forms, including protein powders, ready-to-drinks, and dried fruit snacks, at different price points due to purchasing power parity. Minerals, vitamins, omega 3s, and essential amino acids are added to supplements to support bone health and overall wellness. Tetrahydrocannabinol (THC) is not a common ingredient in protein supplements.

Market Overview and Future Outlook

The protein supplements market is a vital segment within the nutraceuticals industry, driven by factors like health consciousness, dietary preferences, and the rise of fitness trends. Various protein sources, including muscle recovery proteins, casein proteins, and soy proteins, play a crucial role in meeting consumer needs. The market is expected to continue its upward trajectory, fueled by the demand for convenient and nutritious food options.

Regional Analysis

  1. North America: North America holds the largest share of the global market, driven by the high demand for protein supplements in the United States and Canada.
  2. Europe: Europe is the second-largest market, driven by the growing demand for plant-based and vegan protein supplements.
  3. Asia Pacific: The Asia Pacific region is expected to experience significant growth, driven by the increasing awareness about health and fitness in countries like China and India.

The protein supplements market is evolving rapidly, driven by consumer preferences for health and wellness products. Key players, market dynamics, trends, challenges, and opportunities shape this dynamic industry, offering a wealth of possibilities for businesses and consumers alike. As the market continues to expand, it is essential for companies to stay informed about the latest trends and developments to stay competitive.

About Technavio

Technavio, a leading global technology research and advisory company, provides actionable insights on emerging market trends to help businesses identify opportunities and optimize their market positions. With a vast report library covering 800 technologies across 50 countries, Technavio’s expertise aids enterprises in navigating changing market landscapes and staying competitive.

Final Thoughts

The protein supplements market is a dynamic and rapidly evolving industry, driven by consumer preferences for health and wellness products. As the market continues to expand, it is essential for companies to stay informed about the latest trends and developments to stay competitive. By understanding the key players, market dynamics, trends, challenges, and opportunities, businesses can position themselves for success in this growing market.