Last Updated on June 19, 2024

MET-Rx, a pioneering sports nutrition brand, boldly blends fitness, tech, and pop culture. It partners with iconic John Cena to launch a game-changing TikTok filter, dubbed “MET-Rx Flex.” This innovative creation redefines how we celebrate achievements and flex muscles, literally and figuratively.

The Flex Filter: A Supersized Celebration

At the heart of this collaboration lies the MET-Rx Flex filter, a first-of-its-kind offering on TikTok. Inspired by John Cena’s legendary physique and the classic “flexed bicep” emoji, this filter takes the concept of flexing to a whole new level. Imagine a supersized, hyper-realistic version of the iconic emoji, brought to life with stunning detail and animation. The filter’s debut is accompanied by a series of videos featuring Cena himself, challenging fans to showcase their biggest flexes using this innovative tool. From amped-up bicep curls to power poses that exude confidence, the possibilities are endless. John Cena, a longtime MET-Rx consumer and fitness enthusiast, will personally select and respond to some of the most impressive fan flexes, adding an extra layer of excitement to the campaign.

John Cena for Met-Rx campaign website

Evolving the Flex: A Nod to the Past, a Leap into the Future

As Cena eloquently stated, “While people keep accomplishing amazing things – the tired old flex emoji hasn’t evolved a pixel since 2010. The world has earned a new way to flex, and we’re giving it to them with a super-charged MET-Rx Flex filter on TikTok.” This sentiment perfectly encapsulates the spirit behind the MET-Rx Flex campaign – a celebration of progress, achievement, and the relentless pursuit of greatness.

The filter’s release is part of Cena’s recently announced partnership with MET-Rx, a collaboration that promises to be as entertaining as it is inspiring. Featuring a campy, 90s-inspired social-led campaign, the duo aims to humorously celebrate life’s biggest wins while promoting a supportive and inspirational message.

The Big 100 Bar: Fueling the Flex

At the center of this high-protein, fitness-forward movement is MET-Rx’s bestselling Big 100 Bars. These nutrient-dense bars have long been a staple for athletes and fitness enthusiasts, providing a convenient and delicious source of protein to support their training and recovery.By integrating the Big 100 Bars into the MET-Rx Flex campaign, the brand is reinforcing its commitment to fueling the achievements of its consumers. Whether you’re a professional athlete, a weekend warrior, or simply someone striving to live a healthier lifestyle, the Big 100 Bar is there to provide the nourishment you need to keep pushing forward.

A Celebration of Accomplishments, Big and Small

One of the most compelling aspects of the MET-Rx Flex campaign is its inclusive nature. Cena’s call to action extends beyond the realm of physical fitness, inviting people from all walks of life to share their greatest accomplishments, no matter how big or small.

From acing a tough exam to landing a dream job, from overcoming personal challenges to achieving long-held goals, the MET-Rx Flex filter provides a platform for everyone to showcase their triumphs. This inclusive approach resonates with MET-Rx’s core values, which have always been centered around supporting and empowering individuals on their journeys toward self-improvement and personal growth.

A Lasting Impact: Redefining the Flex

As the MET-Rx Flex filter becomes available to TikTok users throughout the summer, its impact is poised to extend far beyond the realm of social media. By redefining what it means to flex and celebrate achievements, this campaign has the potential to inspire a cultural shift, encouraging people to embrace their successes with confidence and pride.

As the MET-Rx Flex campaign continues, one thing is certain: the world of fitness and personal achievement will never be the same. With John Cena leading the charge and MET-Rx’s unwavering support, the flex has been redefined, and the possibilities for celebration are limitless. 

About 1440 Foods
1440 Foods is a sports and active nutrition company on a mission to energize people to unleash their potential with a focused portfolio of accessible, great-tasting health and wellness brands: Pure Protein® nutrition bars; Body Fortress® high efficacy protein powders; and MET-Rx® high-performance meal replacements. 1440 Foods brands can be purchased online at Amazon, or at a wide range of grocery, pharmacy, and convenience store chains nationwide such as Wal-Mart, Target, Kroger, Meijer, Walgreens, CVS, and convenience store chains. To learn more about 1440 Foods, visit

SOURCE 1440 Foods